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ISP Business Plan
[IMAGE] 7. Launch Strategy

XYZNet will open its doors for business on April 1, 1996. John Person1 is already devoting full time to this venture. Jim Person2 and Jane Person3 are contributing many hours to the planning and launch phase of this business. They will transition to sala ried contributors as the business evolves.

Equipment will be ordered on March 1, 1996. The long lead item is the T1 line to AGIS which was ordered on February 1, 1996. The install date promised by Ameritech is March 15, 1996. This allows two weeks for debugging and testing of the system.

The POP will be housed in the existing offices of JP Consulting. Because this building also housed an answering service for several years it has over 700 pair of unused copper. This will allow adequate expansion without pulling more cable from the street.

Jim Person2 is responsible for the lead off marketing. We have firm interest from two professional societies that will recommend our service to its membership. Jim Person2 is scheduled to speak at their monthly meetings in April. Ads will be placed in th e Oakland Gazette which has a readership of 45,000. John Person1 has already been "working the news groups" to generate interest and pre-announce the launch. Press releases announcing the launch are already written and will be targeted at the technical writers here in town. Jane Person3 has completing the Web Page design for XYZNet.

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